The 'Focus Data' campaign was an internal campaign launched in 2017 by Bank of Ireland to encourage their customers to ensure that all applications and profile information was up-to-date with no missing data.
My task was to create a concept and identity for the campaign that would resonate with the audience.
My goal was to make the customers realise how important every single word is when it comes to communication. Using humour, bold colours, and a strong typographic design, these posters show the importance of all data, if one single word is missed it can lead to misunderstanding and misinterpretation.