To keep Bank of Ireland top of mind with Movers, we launched a competition for one lucky home-owner to win €25k!
My task was the concept, Art Direction and design of all the competition assets to include ATL, in-branch brochures, digital display and social.
Using the key message of "Win €25,000 towards moving or improving your home" I represented a happy family taking home 25k in the process of moving into a new house.
The competition was amplified through PR, social media, partnerships and in-branch, and exceeded expectations in entries.